[Case 02]
Notification system for Instawork App
Job marketplace
Creating a notification system from scratch for a blue collar worker job portal for US & Canada
[Project Overview]
Instawork is an app that offers shifts for blue collar workers (aka Pros). The pros use the app not only to book the shifts, but also to clock-in and out, get trained, submit documents and get paid.
[Problem Statement]
Pros would often miss out on some important and time sensitive steps and would have to be manually reminded by the shift supervisor. It was important to keep the users informed at a timely basis.
[Industry]
Job marketplace
[My Role]
Lead Designer
[Platforms]
iOS and Android
[Solution]
The key was to analyse the whole/all user journies, workflows and 'jobs to be done' by the pro. This was done to deep dive and map out the information architecture of different kind of notifications. Upon doing this, a few major parameters emerged.
This project had a big scope but from a design point of view it needed to be completed in one go in order to make sure there is consistency. However, we made sure to break the whole scope down to phases so that the execution was feasible.
[Outcome]
40% drop in missed clock-ins
Pros were able to book new shifts immedietly as they got notified
Increased app interaction as pros were now getting contextual notifications
[Key Learnings & Impact]