[research]

We noted down everything that we could gather from talking to users, conducting interviews and doing walkthroughs of the discovery phase and by looking at data. We focused on questions like

-What do users look for when trying to discover a new event?

-Why do users drop off from the discovery phase

-Why are users not able to find what they are looking for?

-Do users know about all the different kind of events being showcased in their area?

[insights]

-Consumers employ a multi-faceted approach to event discovery.

-Before beginning the discovery process on Eventbrite, consumers bring in criteria that fall outside of what we typically reference (e.g., date, time, location, price, etc.).

-Their current situation/mood/mental state also affects what type of event they are open to. 

-After a long week of work, some consumers expressed a preference for events that are peaceful, relaxing, and restorative. 

-Others mentioned the need for something more casual or laid-back to break up the monotony of the work week.